Green & outdoor · Design + branding · 2024
FvM Boomverzorging: a brand the team wears every day
Specialist in tree safety inspections, climbing pruning and complex felling. Received a complete brand identity plus renewed design; the logo is worn daily on the work clothing of the entire team.
FvM Boomverzorging
01
The challenge
A rock-solid reputation in tree care, but no brand yet that radiated that authority towards municipalities, businesses and new staff. The brand also had to work everywhere: from quote to work clothing and van.
02
The approach
The identity was built from the core: a logo that stands as strong on embroidery and textile as on screen, with an identity that radiates craftsmanship and duty of care. Translated into a site that convinces clients and applicants alike.
03
Brand
logo + full identity
Daily
worn on the work clothing
2-in-1
serves clients and recruitment
"The finest compliment for this brand: the team wears it every day. A logo that lives on work clothing is branding in its purest form."
FvM Boomverzorging
