From SEO to AEO: the new search world
Classic SEO gets you to the top of Google. But more and more people search via ChatGPT, Perplexity and Google's AI overviews. AEO (Answer Engine Optimization) makes those AI systems cite your content as the answer. The good news: the same technical base carries both.
Getting the technical base right
Findability starts with a technically flawless, lightning-fast site: green Core Web Vitals, a clean structure and full crawlability. Without that foundation, no content strategy reaches its full potential. Our checklist walks through the key points.
Getting cited by AI
AI crawlers love fast, complete HTML and an answer-first structure with schema markup. Put the direct answer up top, use clear headings and structured data. That way machines understand your content while you strengthen your authority signals.
From findability to leads
Ranking at the top is only half the job: visitors have to convert. A findable site built to generate enquiries, optionally with AI agents that follow up 24/7, turns findability into real revenue.
· Maricio Jongma, Jongma Development